NVIDIA today unveiled the GeForce RTX® 40 Series of GPUs, designed to deliver revolutionary performance for gamers and creators, led by its new flagship, the RTX 4090 GPU, with up to 4x the performance of its predecessor.
The world’s first GPUs based on the new NVIDIA® Ada Lovelace architecture, the RTX 40 Series delivers massive generational leaps in performance and efficiency and represents a new era of real-time ray tracing and neural rendering, which uses AI to generate pixels.
“The age of RTX ray tracing and neural rendering is in full steam, and our new Ada Lovelace architecture takes it to the next level,” said Jensen Huang, NVIDIA’s founder, and CEO, at the GeForce® Beyond: Special Broadcast at GTC.
“Ada provides a quantum leap for gamers and paves the way for creators of fully simulated worlds. With up to 4x the performance of the previous generation, Ada is setting a new standard for the industry,” he said.
DLSS 3 Generates Entire Frames for Faster Game Play
Huang also announced NVIDIA DLSS 3 — the next revolution in the company’s Deep Learning Super Sampling neural graphics technology for games and creative apps. The AI-powered technology can generate entire frames for massively faster gameplay. It can overcome CPU performance limitations in games by allowing the GPU to generate entire frames independently.
Additionally, the RTX 40 Series GPUs feature a range of new technological innovations, including:
- Streaming multiprocessors with up to 83 teraflops of shader power — 2x over the previous generation.
- Third-generation RT Cores with up to 191 effective ray-tracing teraflops — 2.8x over the previous generation.
- Fourth-generation Tensor Cores with up to 1.32 Tensor petaflops — 5x over the previous generation using FP8 acceleration.
- Shader Execution Reordering (SER) improves execution efficiency by rescheduling shading workloads on the fly to better utilize the GPU’s resources. As significant innovation as out-of-order execution was for CPUs, SER improves ray-tracing performance up to 3x and in-game frame rates by up to 25%.
- Ada Optical Flow Accelerator with 2x faster performance allows DLSS 3 to predict movement in a scene, enabling the neural network to boost frame rates while maintaining image quality.
- Architectural improvements tightly coupled with custom TSMC 4N process technology results in an up to 2x leap in power efficiency.
- Dual NVIDIA Encoders (NVENC) cut export times by up to half and feature AV1 support. The NVENC AV1 encode is being adopted by OBS, Blackmagic Design DaVinci Resolve, Discord, and more.
New Ray-Tracing Tech for Even More Immersive Games
For decades, rendering ray-traced scenes with physically correct lighting in real-time has been considered the holy grail of graphics. At the same time, the geometric complexity of environments and objects has continued to increase as 3D games and graphics strive to provide the most accurate representations of the real world.
Achieving physically accurate graphics requires tremendous computational horsepower. Modern ray-traced games like Cyberpunk 2077 run over 600 ray-tracing calculations for each pixel just to determine to light — a 16x increase from the first ray-traced games introduced four years ago.
The new third-generation RT Cores have been enhanced to deliver 2x faster ray-triangle intersection testing and include two important new hardware units. An Opacity Micromap Engine speeds up ray tracing of alpha-test geometry by a factor of 2x, and a Micro-Mesh Engine generates micro-meshes on the fly to generate additional geometry. The Micro-Mesh Engine provides the benefits of increased geometric complexity without the traditional performance and storage costs of complex geometries.
Where to Buy
The GeForce RTX 4090 and 4080 GPUs will be available as custom boards, including stock-clocked and factory-overclocked models, from top add-ins card providers such as ASUS, Colorful, Gainward, Galaxy, GIGABYTE, Inno3D, MSI, Palit, PNY and Zotac. The RTX 4090 and RTX 4080 (16GB) are also produced directly by NVIDIA in limited Founders Editions for fans wanting the NVIDIA in-house design.
Look for the GeForce RTX 40 Series GPUs in gaming systems built by Acer, Alienware, ASUS, Dell, HP, Lenovo, MSI, leading system builders worldwide, and many more.